Why we do what we do?

Well, like most of you men, you’ve probably noticed that it’s nearly impossible to find high quality underwear for fair prices. An average of €35,- per single short is humiliating and there are better ways to spend your money. That is why we started OHIO BEAR, we offer convenience, high quality and insanely fair prices. Yeah, that simple.


Our underwear is one of a kind. Never seen before. Classic, but with an edge. You’ll be smiling when you look in the mirror.

High Quality

Quality is our second name (well, really it is ‘Big’). We aim for the best. If we don’t match your expectations, we’ll just give you your money back.


Unlike some other extortionists brands, we charge fair prices. But we still need to make a buck, so don’t feel shy to order more than one.



We pride ourselves in making the best underwear we can imagine for decent prices.

Unrivalled Model

We have created the best and most affordable boxer-short you’ll ever find.
We designed the model ourselves from front to end to make sure every element meets the highest quality standards. All of our shorts have a tailored look and feel , meaning that they’ll fit your body perfectly (chock-full pants no more!). On top of that, our boxers are also very fashionable and attractive for the ladies. By buying directly from us online we cut out the middle-men, enabling us to offer the best quality at an insanely good price!

Quality Construction

We spend over years trying to find out what the best male boxer short is like. And we are proud to announce that we have come with the one and only solution. Our waistbands are supported with soft woven cotton fabrics which prevents irritation on the skin of the waist and feels just enormously comfortable. Our shorts are cut in a tailored/slim fit, this avoids the short from crawling up your legs and makes it suit and fit real nice. Our logo is stitched on the one and only place where the boxer short has two layers, this prevents the stitching from irritating the body. Also we’ve avoided placing to many labels in the short (just one). Besides the fact that our boxer shorts are at a level of ‘thumbs up’ they’re also quite fashionable.

The result: high quality, fashionable and affordable boxer shorts.

Our Mission and Approach

Our mission is to supply great underwear for decent prices for every men, women, child, bear, duck or anyone who wants to wear it really. Although our approach may not seem very serious, we are pretty serious about what we want to achieve. But buying stuff must be fun, stress free and easy, just like life really. Or not. In which case you should probably find a different life, but that is another discussion.

No discomfort

You wake up with it and go to bed with it. It’s the one thing you straighten out when walking out that bathroom before you attack your prey. During the day you’re not supposed to notice that it is there, although you want it to protect you from any discomfort caused by your slightly too tight skinny jeans. All the time you don’t notice it, you don’t think anything of it, but that one time you notice that you’re wearing a ‘dysfunctional’ one, and we’ve seen those people getting pretty mental and frustrated, when you just started running the New York marathon, or any marathon which is always too long, that’s the time where you find us and we find you. Together we say: Never no inconvenience no more!

“So be a wiseguy and make sure that OHIO BEAR is what you buy”

The Founders

Rob Heilbron and Lennard Kooy

We could tell you that we were friends since we started playing with lego or that we met while hunting for giant killer whale’s in Antarctica. But that would simply not be true, not in the least because we don’t hunt killer whale’s because we think they’re amazing. And they should not be chased by 2 weird guys wearing only underwear..

What is true however, is that we both share one passion: making our own lives (and that of other men) as comfortable and fun as possible, through things that just work and are amazing; gadgets, clothes, boxers, OHIO BEAR.

A bear and a rabbit were taking a shit in the woods. And the bear turns to the rabbit and says, “Excuse me, do you have problems with shit sticking to your fur?” And the rabbit says, “No.” So the bear wiped his ass with the rabbit.