The Bear loves comfy underwear. But we also care a lot about how they look: as a product, but also on people.
That is why we created this lookbook, not only for the collection we offer now, but also the ones we offered over the years.
We like to see it as a glimpse in to our history, our evolution as a brand
but moreover as a tribute to all of those who became ambassadors of the Bear.
Stripping down. Nearly naked. When it was freezing.